British influencer Jim Chapman has collaborated with John Frieda to style, art direct and star in the hair care brand's new campaign for the JF Man collection.

Chapman announced the news on Instagram, posting 'BIG NEWS! I styled, modelled in, and art-directed a new shoot for JF Man, a new men's hair range from the John Frieda Collection. I also filmed a behind-the-scenes video on my channel (link in bio) @thejfman #jfman #freshcutstyle #ad. It's honestly been one of the coolest things I've worked on. I hope you like it'.